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A Second Life for PVC

22 June 2026 by bruno Bellouard

From Windows to Vineyards

High-Performance Recycling Driving Trellising

At Hyères Profilés, we transform environmental challenges into concrete solutions for agriculture. This transformation illustrates our ability to divert end-of-life construction materials to create products with high technical added value.

A Resource Sourced from the Building Sector

End-of-life PVC joinery is no longer considered bulk waste, but rather a robust source of raw material. In collaboration with our collection partners, we recover profiles from demolition sites to reintegrate them into a virtuous production cycle.

The Vineyard Post Reinvented

It is at the heart of our Marsac facility that this material is processed to give birth to our vineyard row posts. Designed for trellising, they offer unique advantages to winegrowers:

  • Exceptional resistance: Durability against harsh weather conditions and mechanical harvesting that outperforms traditional solutions.
  • Circular economy: A 100% recycled and recyclable product, reducing the carbon footprint of the vineyard.
  • Local expertise: French manufacturing guaranteeing total material traceability.

Combining Agricultural Performance and Sustainability

For Hyères Profilés, upcycling these PVC window and door frames perfectly illustrates our mission: converting end-of-life building materials into high-performance products for viticulture, right inside our Marsac facility.

By combining technical innovation with a circular economy, we stand alongside winegrowers to build a sustainable industry that respects our terroirs and the environment.

See all our vineyard trellising products ->

Vineyard-Trellising

Filed Under: Innovation & Sustainability

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Recent posts

  • Technical Visit by Tetra Pak and Yellow Dreams
  • Innovation Driving Recycling
  • A Second Life for PVC

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  • Technical Visit by Tetra Pak and Yellow Dreams
  • Innovation Driving Recycling
  • A Second Life for PVC

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Find key terms and definitions for plastic extrusion: die, co-extrusion, POLYAL, calibration... The technical glossary from Hyères Profilés.

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